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About Auto ads

Auto ads are a family of ad formats that offer a simple and innovative way for you to monetise your content. With Auto ads, you place the same piece of ad code once on each page. After you've added the code, Google automatically shows ads at optimal times when they’re likely to perform well for you and provide a good experience for your users.


The benefits of Auto ads include:
  • They let you focus on creating great content. Auto ads automatically place and optimise your ads for you so you don't have to spend time doing it yourself.
  • They potentially increase your revenue. Auto ads analyse your pages and find new places to show ads based on your layout, content and existing Google ads.
  • They're easy to use. You place the same piece of code just once on each page that you want to show Auto ads. Google takes care of the rest.

How Auto ads work

Auto ads use Google's machine learning technology to:
  • Understand your page structure
  • Detect any existing Google ads on your page. (Note that we're not able to detect ads from other ad networks.)
  • Automatically place new ads based on different elements such as your page layout, the amount of content on your page and your existing Google ads.
Ad formats
The Auto ads family includes the following ad formats.
In-page ads
These ads appear in specific places on your pages:
Text & display
Auto text & display ads
Text & display ads are a simple way to get banner ads on your page. These ads can appear anywhere on your pages.
In-article ads
Example auto InArticle native ad
In-article ads are designed with your readers in mind, helping you put native ads in between the paragraphs of your pages. The format uses high-quality advertiser assets which means that they look great next to your content.
We analyse the elements of your page to make sure that these ads only appear between large blocks of text on pages with sufficiently long articles.
In-feed ads (mobile only)
Example auto InFeed native ad
In-feed ads are designed to flow naturally with the content on your site. They’re placed inside an editorial feed (a list of articles or news) or a listings feed (a list of products, services). In-feed ads are native which means we automatically style them to match the look and feel of your content. When visitors scroll down a list of articles or products on your page and encounter In-feed ads, they’ll still know that they’re ads, but the ads will be unobtrusive and look great on the page.
We insert them into optimal positions in your feed to help increase revenue and provide a good user experience.
Matched content (mobile only)
Matched content
Matched content is a type of mobile Native ad that combines ads with content recommendations from your site. By offering visitors more content that's relevant to them, you can potentially increase time spent on your site, page impressions and ultimately revenue.
If your site is eligible, AdSense will recommend content from your site that’s most relevant to your readers. Additionally, ads can be shown in between these content recommendations.
To be eligible, your site must meet our minimum requirements for traffic volume and number of unique pages. These requirements ensure that Matched content provides a great experience for your visitors. Learn how to check if your site is eligible for Matched content.